World-class clean skincare made affordable

The FIRST Philippine brand to be Safe Cosmetics Australia ™ certified.

DISCOVER SIMPLE & SAFE SELF-CARE
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Your living skin needs natural nurturers to keep it healthy and glowing.

But urban dwelling and modern skincare regimens have stripped off its essential healers. Now more than ever, there’s a need to restore biodiversity: a call to rewild.

LEARN MORE ABOUT CLEAN BEAUTY
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Bulgarian Rose Set - Pure Culture

Bulgarian Rose

Well-aging skincare that harnesses the healing and youth-renewing benefits of the most beautiful flower, Bulgarian Rose.

Formulated for dry, mature skin.

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Wild Algae Set Pure Culture

Wild Algae

Marine-based, biome-friendly skincare with superior calming, hydrating, and brightening actives.

Your 3-step skipcare to treat and de-stress skin from daily irritations and impurities.

Forumlated for oily to acne-prone skin.

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Green Caviar Pure Culture

Biome Bars

Bathing is a cleansing ritual for the body and mind. Wash away the dust of everyday life—these probiotic soaps bring the most blissful baths.

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Multi-awarded internationally and locally

True Transformations

Get to know skin so real, so healthy -- you won't even have to wear foundation, concealer, or powder anymore!

  • clean beauty Philippines - Pure Culture

    Bulgarian Rose Glam Gold Satin Creme

    Love the light fragrance and consistency, and how it feels on the skin when applied. The gold specks give my skin an instant glow too.

    Patty

  • clean beauty Philippines - Pure Culture

    Wild Algae Super Skin Tonic & Quench Creme

    These are heaven sent! My skin really looks good with the moisturizer! 

    Alyssa

  • clean beauty - Pure Culture

    Wild Algae Quench Creme

    This hydrated and refined my oily, uneven skin, sans the heaviness.

    Febe

  • Bulgarian Rose Glam Gold Satin Creme

    It moisturizes so well and leaves my skin with just the right glow!

    Jill

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  • clean beauty Philippines - Pure Culture

    Fight premature aging

    Shop the Bulgarian Rose line to experience reduced lines, firmer, and suppler skin.

  • clean beauty Philippines - Pure Culture

    Combat acne

    Shop the Wild Algae set to calm inflammation, brighten dark spots, and hydrate skin while controlling excess oil.

  • clean beauty Philippines - Pure Culture

    Refine blemishes

    Shop our hardworking serums: Bulgarian Rose Sublime Serum to refine large pores, and Wild Algae Glow Up Serum to reduce hyperpigmentation.

Learn more about your skin and start making more mindful choices

skin microbiome 101 ebook cover - Pure Culture

The skin microbiome (also known as the skin flora) is the community of microbiota that reside on human skin.

Learn how your microbiome was created, how it affects overall health, and how to care for it to acheive your healthiest skin ever.

DOWNLOAD E-BOOK NOW